Beats Electronics' Digital Music Development

Beats Electronics, maker of the elite line of headphones, Beats by Dr. Dre, has recently announced its plans to launch a revolutionary, new digital music service that is comparable to popular digital music distributors and streamers such as iTunes, Pandora and Spotify. While un-welcomed by most competitors, the announcement was "music to the ears" of many artists, songwriters and recording industry professionals. This innovative, subscription-based digital music service will provide subscribers with a listening atmosphere that is generated through mathematical algorithms, listening patterns, user-generated content and professionally constructed playlists. 

Unlike most popular online music streamers, Beats Electronics' proposed digital music service will simultaneously link listeners to related music merchandise, concert dates and artists' social media platforms, without ever interrupting the stream of seamless, recommended tunes. By integrating music retail elements, concert tickets and social media components, Beats Electronics will be able to create an interactive listening experience that allows artists and fans to communicate in real-time. Slated to cash in at around $10 per month, the service's subscription rate will be priced to compete with other existing digital music providers. 

Beats Electronics' CEO, Tim Rogers, is excited about their team's progress with the digital music service and the associated opportunities that the service could afford to a struggling recording industry. “These guys have the ingredients to build a mainstream subscription service that’s going to reach huge numbers of people and have that emotional connection that we all want music to have in the digital age,” said Rogers.

As previously mentioned within this blog, it is my opinion that an industry-wide embrace and employment of digitally geared music distribution and social media platforms will equate a more profitable, successful music and recording industry in the years to come. Innovative technological advances such as Beats Electronics' upcoming digital music service simply illustrate the magnitude of the digital revolution that is currently occurring within the music industry. As I suggested earlier, the recording industry can either embrace the digital transition or suffer the consequences, which will most likely amount to them evolving into a mere figment of music tradition. 

Regardless of whether existing digital distribution platforms such as the highly debated online music retailer, iTunes, are the "ideal listening environment," the statistics do not lie; digital distribution is the "wave of the future." For example, the digital music market, as a whole, currently generates nearly $1 billion in revenue. With the opportunity for simultaneous digital music streaming, music merchandising, concert sales and increased social media engagement, it appears that digital music revenue will continue to increase in the near future. The recording industry, as a result, simply cannot afford to "overlook" the impact of the eminent digital revolution. 

For more information regarding Beats Electronics' new digital music service, please click on this link. Please leave a comment and let me know which digital music provider you prefer (iTunes, Pandora, Spotify, Rhapsody, Deezer, Xbox Music, Muze or etc.)!